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  DM RETAIL  For these retail installations in San Francisco, Seattle and Portland, vintage and reclaimed picture frames were used as a repeating material, creating unique photo corners and an integrated cashwrap. Signage and found industrial furnishings complete the space.
       
     
   
  
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    DM HOLIDAY  For this Dr. Martens holiday campaign, old theatre marquee letters were used to create changeable message boards.  Product images were created to fit into the sign system. A series of holiday messages were provided with detailed instructions, so sales clerks could change the signs each week to keep the conversation with shoppers fresh. 
       
     
   
  
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     KEY TO THE CITY  A retail fixture system created to support Dr. Martens "Key to the City" promotion. Graphics were applied to raw lumber and stacked, creating a flexible footwear display. The system was used in-store as well as for department store window displays.