Target In-Store Marketing:
Directing a team of designers, a comprehensive collection of documents were created for Target. These include strategies, operational guidelines and style guides for all of Target’s in-store signage and messaging. These documents represent the culmination of in-depth retail research, strategy and design principles coming together to create an intuitive guest experience in Target stores. These documents are regularly updated as ongoing initiatives, insights, and designs are developed.
Target Apparel and Accessories
Design principles and explorations for Target A&A. The assignment involved developing principles to activate the large Apparel and Accessories pad in Target stores. Mannequins were introduced into new fixture systems and traffic patterns influenced by layouts designed to draw guests into the department. Concepts, renders, and foam core mockups were installed as part of the exploration.